Shourouk Rhaiem studied graphic design, then pursued fashion studies at Studio Berçot in Paris. After working as a textile and accessories designer for some of fashion’s biggest houses, such as Chloé, John Galliano and Roberto Cavalli, she decided to launch her own accessory line focusing on embroidery.

Shourouk designs for a contemporary and fashionable woman, offering a unique combination of refined embroideries interacting with crystal and sequins. Using iridescent sequins, Swarovski crystal, pearls and stones covered with colourful chiffon.